Swiss Style

Swiss typography is the design direction of typography based on New Typography since about 1955. Characteristic of this direction are design grids, asymmetrical objective presentation, grotesque fonts in a few font sizes, extreme white spaces and the absence of decorative elements. Helvetica is one of the most famous typefaces of Swiss typography.

Swiss graphic design and typography developed in the 20th century. It was passed down from generation to generation in formal and informal learning processes, including dual vocational training. Although Swiss graphic design and typography is recognized and appreciated abroad, it is little appreciated in Switzerland itself. In its genesis, it was shaped by external influences ranging from Bauhaus to Russian Constructivism. In Switzerland, these movements found a favorable breeding ground and further developed into their own branch, that of visual communication. Since the rise of the "Swiss international style", Swiss-trained graphic designers and typographers have been active on both a national and international level. In Switzerland, their formal and cultural influence is well visible through the various products that define the relationship with information and the environment (banknotes, road signs, passports, publishing world, SBB signage, etc.). The great importance of Swiss creativity is also noticeable in the typefaces known for their legibility and visual harmony, such as Helvetica, designed by Max Miedinger in 1957. The typeface is also known for its visual harmony.


Media

Visit our media section for a complete overview.



Keywords

Graphic Design
International Style
International Typographic Style
Müller-Brockmann
Swiss Style
Typography

Cite

DeepDove: Style Network (2021-09-22). Swiss Style | Home. Retrieved , from

Donate

3DEWTb8RSYz4w7tVcqKSHAgQ9Hwij6mWMD
0xf5054adfb544eefa798823c5202741cb49cbcd6b

Save



This page was last changed on 2021-09-22.